The connection that fans have with their hometown teams is a bond that’s unlikely to give way to the vicissitudes of rising cable rates as such, there’s a significant overlap among consumers who’ve stuck with the bundle and their overall consumption of live sports. “The regional networks are pressured on the subscriber side, but as far as brand engagement and fan interest are concerned, the numbers are still incredibly strong,” said Craig Sloan, who as COO of Playfly Sports oversees ad sales and sponsorships for every RSN in the country. In fact, the RSNs’ gains were racked up as the number of bundled homes fell 9%, and overall TV usage declined by 11%. The NBA’s robust local ratings were tallied during a period in which 6.25 million subscribers to the traditional pay-TV bundle cut the cord. In Sacramento, the Kings scared up a big crowd on their way to securing their first playoff berth in 16 years, boosting their deliveries on NBC Sports California by a whopping 69%. 2 DMAs with a combined base just shy of 11 million TV homes, the Knicks and Lakers tuck in just behind the Celtics on the local NBA ratings front-some of the biggest year-to-year gains were made in slightly less hegemonic cities.įor example, having sewn up the top seed in the Eastern Conference with a 58-24 record, the Milwaukee Bucks saw their ratings on Bally Sports Wisconsin jump 40% to 31,741 homes per game. While larger markets tend to draw proportionately bigger numbers-repping the No.
The Boston DMA is one step up the rung from San Francisco, ranking ninth among all markets with a base of some 2.6 million TV households. (ESPN managed an even more niche turnout, averaging 27,043 households per NBA game in the Warriors’ home market, which includes 2.59 million TV homes.)Ī similar dynamic held sway Back East, as the Celtics averaged 89,365 impressions on NBC Sports Boston, more than doubling the combined performance of TNT and ESPN. For instance, the Golden State Warriors this season averaged 132,286 households per game on NBC Sports Bay Area, eclipsing the 42,309 local households that tuned into TNT’s competitive coverage.
In some markets, the local RSN outdraws the in-market NBA coverage on TNT and ESPN by a factor of three.
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